Quanta Logistics
Making freight feel inevitable, not boring.
Quanta was a real-time freight visibility platform stuck pitching against legacy giants with 10× the marketing budget. Their decks were template-good. Their enterprise win rate was 6%. Sales cycle averaged 9 months.
We refused the SaaS sameness — no isometric illustrations, no purple gradients, no smiling stock people. We rebuilt Quanta in the visual language of high-stakes industrial control: dense data, monospaced type, hard edges, and a sales site engineered to do the first 30 minutes of every sales call before the rep even gets on Zoom.
We rewrote the enterprise deck around a single bet: every slide answers a question a CFO would ask. We cut 32 slides down to 14, killed the founder origin story, and replaced product screenshots with the customer's own data on day one. Win rate doubled in the first sales quarter.
We rebuilt the homepage as a live freight visibility dashboard fed by an anonymized real-time data stream. Visitors saw the product working before they read a word. We added an ROI calculator that produced a one-page PDF — signed and dated — that buyers were forwarding to their CFOs unprompted. 38% of inbound leads now arrive pre-approved by finance.
We replaced the generic '30-minute demo' with a 'live load' — visitors uploaded an anonymized lane and got a working dashboard of their own freight inside ten minutes. Average sales cycle compressed from 9 months to 5.4 months.
- 01Brand strategy + verbal system
- 02Enterprise pitch deck (14 slides)
- 03Live-data sales site + ROI calculator
- 04Sales enablement library (62 assets)
- 05Trade show booth system (3 events)
- Weeks 01–03Strategy + buyer interviews (24 enterprises)
- Weeks 03–06Identity system + pitch deck rewrite
- Weeks 05–10Sales site build + live-data integration
- Weeks 10–11Sales team training + asset rollout
"They built us a website our customers' CFOs sign before our sales team even calls. That's not a brand project — that's a multiplier."
