Northbeam Audio
An interface that sold the silence between notes.
Northbeam built a $4,800 studio monitor that audiophiles loved and nobody bought. Their site was a Shopify theme with three product photos and a Buy button. Demo bookings were averaging eleven per month. They needed the product page to do what a 90-minute studio session does: make you hear the difference.
We threw out the e-commerce template and built the entire product page as an interactive listening experience. Scroll became the playhead. Every section was a real audio comparison the visitor could hear in their browser. The buy button only appeared after you'd actually heard the product do something a cheaper monitor can't.
We replaced the product page hero with a single, gigantic waveform that responded to the visitor's scroll. As you scrolled, the page A/B'd the same master through three reference monitors — visitors could toggle between them in real time. By section three, you'd heard the difference and the brand never had to explain it.
Engineering specs were rewritten as one-line truths: 'Phase response stays inside ±5° from 80Hz to 18kHz. Your monitors don't.' The whole spec table was reduced to nine lines. Below it, a 'See the science' drawer opened a full lab report for the 4% of buyers who needed proof.
The demo flow was rebuilt around the work the visitor already does. 'What are you mixing this week?' We routed bookings to the closest dealer, prefilled the dealer's calendar, and emailed the engineer a one-page brief on the visitor's genre and reference tracks. Show rate jumped from 38% to 71%.
We produced a six-minute documentary inside the Glassell Park workshop — no founder talking head, just hands, tools, and a 4K shot of the speaker driver being assembled by a single technician over the course of one day. It became the homepage. Engagement time on the site tripled.
- 01Web platform UX & build (Next.js + WebAudio)
- 02Interactive scroll-driven comparison engine
- 03Spec system redesign + lab report PDF
- 04Dealer demo routing + CRM integration
- 056-minute workshop documentary
- 06Email nurture sequence (12 touches)
- Weeks 01–02Audio research, dealer interviews, audit
- Weeks 03–05UX prototyping, WebAudio engineering spike
- Weeks 04–07Workshop film production · 4 shoot days
- Weeks 06–09Build, dealer routing integration, launch
"We always said our speakers had to be heard, not described. They built a website that actually let people hear them. We sold more units in Q3 than the previous two quarters combined."
